Edm Influence

In the last decade Electronic Dance Music, or EDM, has made a complete 180 in the United States. It has shifted from a genre that was mostly underground with few listeners into popular music. Not only has it begun to top billboards, but it has influenced artists of many other genres to â€Å"hop on the bandwagon† and begin using it in their songs as well. From commercials to theme songs of popular television programs, the influx of EDM can be seen throughout American society.One of the biggest changes EDM has brought to the music industry is that due to most of the artists’ knowledge of computers, not to mention the day and age we live in where we are all connected over the internet, they are able to take advantage of communicating and promoting over the internet to reach out to their fans. This allows these artists to listen to their fans and give them what they are asking for.Contrary to the EDM artists, many rock and pop artists have â€Å"used and abused them [fans ], sold them overpriced CDs, tried to sell them music they didn't like by using stupid gimmicks† (Doherty) causing them to lose their foothold on the charts and allow EDM to step right in. The influences of EDM can also be seen by looking at pop artist and the way their songs have begun using more electric beats and styles. â€Å"Katy Perry's ‘Fireworks' and Rihanna's ‘Only Girl' [were] both co-produced† (Doherty) by electro-house artists and one of Britney Spears’ newer songs, ‘Hold It Against Me,’ also included signs of dubstep.On Jay-Z and Kanye West’s collaborative album ‘Watch the Throne’ the song ‘Who Gon Stop Me’ has a sample from a very popular EDM song by Flux Pavilion called ‘I Can’t Stop. ’ The most surprising influence of EDM on an artist, however, can be placed on Taylor Swift. In her new album ‘Red’ she has a song called ‘22’ which features many e lectronic and upbeat rhythms in it. These are only a few of the many artists that have incorporated electronic music into their songs and in doing so helped to render EDM even more widespread and dominant in today’s music industry.EDM also has begun showing up in music festivals, on television, and in movies. â€Å"It’s artists headline huge festivals†¦ its hooks soundtrack commercials; its textures bolster movie scenes† (Doherty). The EDM music festivals have grown very popular in the last decade, Deadmau5, a famous EDM Dj, compares one of these festivals in the 90’s to one a few years ago and recalls â€Å"[there were] only about 4-5000 people, but it was huge at the time. You go out to L. A. now, to Gary Richards' Hard parties — he gets 20-40,000. The Dj’s are bringing a visual and physical experience for the audience during these festivals by having laser shows and visual graphics appear while their music plays. Television commerci als have also started to embrace this trend. Microsoft included and promoted Alex Clare’s ‘Too Close’ in their commercial for the new Internet Explorer. This commercial boosted Alex Clare’s career, before the commercial he was only known in the U. K. In a final form of media the movies have also assimilated EDM into their soundtracks. ‘Tron: Legacy’ had a soundtrack that was almost entirely devoted to EDM.Because of all this assimilations into mass media of all forms, EDM’s influence in the United States has only grown more rapidly and stronger. It seems that one cannot go a day without hearing a song under this genre; it surrounds and influences pop culture every day. Similar to rock and roll in the 1950’s, EDM has experienced demonization from parents and threats of legislation over the concern â€Å"fueled by concern over the ecstasy-related deaths. † These laws see â€Å"electronic music itself as a gateway to social degradation† (Doherty) and seek to disassemble EDM.According to Josh Glazer, editor of URB magazine, â€Å"It may cause a cooling down period, but in the end, electronic music, festivals, etc. , are simply not something that will ever be halted. There is both too much demand and too much economic incentive. † If the law were to shut down EDM then many business and individuals would be left bankrupt or jobless. Although this may seem dismal and unfair in the present, rock and roll received the same kind of â€Å"critique which now seems quaint and ridiculous. †In conclusion EDM has brought about many social and cultural effects due to the changes it created to the industry. Through its artists’ computer knowledge they have brought about a greater fan/artist connection along with allowing any aspiring artist the ability to create his/her own music just by downloading different software. Finally EDM has influenced mainstream pop artists, directors, and market ing agencies to incorporate a more electrical and up beat sound to their music, ads, or movies because it appeals to the young audiences.

Comapring Porters 5 Forces for the Airline Industry Essay

1. Score each competitive force in the airline industry and provide a brief rationale for your assessment. Â ·Rivalry Among Existing Firms: (High) When one major company in an industry makes a change in costs or services that could potentially increase their clientele, a major competitor almost always follows suit. Price matching is a prime example of that, therefore the threat is high. West Jet is one company that offers flights at a discount and forced Air Canada to create new banners to compete with the discounted prices. All major companies and firms in an industry watch each other’s every move very carefully, and match any move with a countermove. During slow season in the airline industry, a firm can only grow by taking some of another competitor’s market share and customers. When someone has to book a flight, they have to book a flight. Most people these days use the internet to book flights and compare services and prices from rival firms with relative ease. Accessibility and price are the key factors in driving rivalries. The deregulation of the Canadian airline industry in 1984 created a very intense rivalry between two of the biggest airline companies in Canada; namely, Canadian Airlines and Air Canada. Canadian Airlines built its strength in the industry by making a few key acquisitions of companies in Western Canada. Air Canada recently became a publicly traded corporate entity, building capital through public offering. When these two powerhouse companies created a difficult situation, such as the offering of less expensive options and discount flights, they both lost revenue and nearly crippled them financially. Â ·Relative Power of Other Stakeholders: (High) Other stakeholders such as governments have a relatively large amount of power over most national airlines in Canada, because they are partially owned by them. Taxes on flights out of Pearson International Airport are some of the highest in the world and these taxes are regulated by the government. Taxes, policies and regulations are some reasons why the government has power in this industry. They can limit the entry to the industry within the region by restricting access to important things, like raw materials and licensing requirements. In Canada the government has foreign ownership limits in almost all transportation services, and the government always has and always will regulate the airline industry. The Canadian government has used its power in the past by protecting local companies in the industry, such as Air Canada, from companies based in other countries attempting to acquire them. Other regional stakeholders, in particular those in the tourism industry, have some indirect power over the airlines by creating and perpetuating the demand for flights. An example of this is when a tourism organization advertises international destinations and attractions. Marketing initiatives of those organizations are meant to whet the appetite of the consumer, thus increasing the demand for flights to those destinations and, accordingly, the airline industry is then obliged to increase the supply for flights. Â ·Threat of Substitutes: (Medium) In almost every industry the threat of substitutes are apparent. Marketing and R & D are a huge part in minimizing a company’s threat of substitutes. The more the public sees, hears or reads about your company the better. The threat of substitution in the airline industry is inevitable. Substitute products have the potential of creating a strong competitive force when they enhance the value for the customers, especially in the airline industry. Also, substitutes improve the price-performances of each firm within the industry. When booking a flight to a destination close in proximity, people often compare their options. For example, the cost of a return flight to Newark, New Jersey from Toronto may exceed $ 1,500 per person; the same trip via automobile would cost less than $500 for all occupants of the vehicle combined; the trip by train would cost roughly $230; and, by bus the cost would be $125. Therefore, the threat of substitution is a significant factor in the airline industry. However, if a customer has to travel very quickly or a significant distance, that person would most likely choose the flight option instead of a cheaper alternative. Â ·Bargaining Power of Buyers/Distributors: (Medium) Bargaining power is a tricky one because it can work both ways. Buyers have a certain level of power in any industry. A buyer may switch suppliers very easily if there are no penalties and it is cost effective for them. If a large firm makes a large purchase of goods from another firm, it may be mutually beneficial and if serviced well, have the potential for repeat business. However, the buyer then has the power to use a substitute or competitor which would negatively affect the seller. Buyers are always the more powerful of the two because some buyers have the ability to put pressure on lower costs from suppliers, while demanding an increase of the quality of products or services provided to them. Also, the bargaining power in industries with high fixed costs like the airline industry can play a big factor. On the other hand, things like jet engines, tires and other key safety devices on aircrafts can cause severe consequences if this equipment malfunctions. For that reason, the buyer has a reduced amount of bargaining power with suppliers in this industry. The bargaining power of buyers is both high and low, so I ranked it medium. Â ·Bargaining Power of Suppliers: (Medium) Suppliers or sellers do not have a vast amount of power in the Canadian airline industry. Aircraft manufacturing is a highly specialized industry with a limited customer base. If a supplier raises costs or their quality decreases, they have the potential to lose a customer, which may be extremely difficult to replace that lost revenue in such a specialized industry. Compare the market for aircrafts with the market for automobiles: Aircrafts are unique and there are just over 18,000 commercial aircrafts traveling the skies; when the number of automobiles just breached the 1 billion mark a few years ago. Compared to the suppliers in the auto industry who have an increased amount of power, the suppliers in the airline industry don’t have nearly as much. Buyers have only a minimal amount of options in this industry, therefore sellers or suppliers can be more demanding in regards to their prices, scheduling and other key components of the industry. This force is both high and low a s well. Â ·Threat of New Entrants: (Low) The threat of new entrants is low because there is already a large amount of competition on a very big scale. Air Canada is a prime example of an airline company that offers flights and services on a globalized level, which would be hard to match without massive capital. A second reason I believe the threat is low is because of the high cost of breaking into this market, the airline industry is one of the most expensive industries to get into. For example, Boeing’s cheapest commercial aircraft is just less than $80 million costing upwards of $350 million. The aforementioned economic threats and entry barriers are far greater than most potential market entrants would want. The brand name factor is a big one here too, as a consumers selection process has much to do with brand recognition and pricing. Society gets comfortable and used to boarding certain airlines and receiving what they have to offer such as good customer service. The security, health and safety aspect of the industry are very difficult to observe and maintain, as those fields of the industry are subject to harsh regulations which can be tough for a new entrant in this industry to maintain and comply with. 2. Which of these forces are changing? How will this affect the overall level of competitive intensity in the airline industry in the future? Would you invest or look for a job in this industry? What do recent financial results of Canadian airlines indicate about the attractiveness of this industry? Industry evolution is a never ending process, especially in the airline industry. The power of other stakeholders will change in years to come because of the industry growth expected in the next decade and a half. The number of aircrafts is expected to double by the year 2025, which is great evidence that all forces will evolve and change with the business. With the expected growth in the Canadian airline industry all of these forces are due to change and as the industry grows, so does the threat of new entrants as more corporations and firms will see the success of the current ones in the industry and want to break into the industry. With enough capital and a great group or process of st rategic planning and environmental scanning the threat of new entrants grows. The rivalries will become more intense with the globalization of corporations. The high exit barriers will be a big factor for larger corporations as the smaller organizations will have extremely difficult decisions to make on whether or not to opt out of the industry. The threat of acquisitions and company takeovers will increase and larger firms with more capital will have an advantage here, while the smaller firms will stay small without achieving great levels of success through analyzing and strategic planning. Therefore, the competition and rivalry will increase immensely between both successful and less successful firms. The struggle for bargaining power between purchasers and suppliers in this industry will likely continue, with that power shifting back and forth due to various market conditions. Factors such as the cost and supply of fuel, the availability and quality of supplies, ever-changing government regulations and fluctuating consumer demand can cause variances in the flow of bargaining power. Other stakeholders such as unions, the government, creditors, shareholders and other key groups involved with the industry, can change and play a big factor in the near and extended future. Power of the government will increase exponentially, creating higher taxes, greater measures of safety, security and regulations, as the industry adapts and evolves. The level of intensity will grow rapidly and the rivalries will always be there, but they will be different with each rival. The competitiveness will intensify greatly in the future, because of the expected boom in the industry. More flights mean more aircrafts, employees, security and security measures, prices and innovative thinking. Some firms have been known to scout some of their future and current associates and team members, hence the rivalry among experienced employees in the industry. Another reason the intensity will grow, is because the internet is being used more, and more often by customers booking flights, future employe es seeking new positions and marketing techniques. The hyper competition of the industry will affect the intensity and moving forward, new strategic tools will need to be used to keep up. The key success factors such as, booking accessibility, diverse classes of service offerings and aircraft type and seating space, will create loyalty and repeat customers. This will intensify the industry as it expands in the future in a very positive way. Also, successful financial management of each corporation may enable airlines to increase their influence and power. The high fixed costs of the industry, force corporations to offer cheaper standby fares when a flight has not reached its capacity. The flight still needs to get to its destination, so cheaper flights are offered just to fill the seats in this case. This will always create an intense rivalry. I would invest in this industry because I believe the overall growth of airlines and aircrafts in Canada and globally will be tremendous. A company like Bombardier would be a great one to invest in. They have been expanding rapidly by acquiring top firms and companies in the industry with the goal of being the market leaders in all aspects. There are 18,000 commercial aircrafts traveling the skies and that number should double within the next 12 years. In addition with the price of purchasing aircrafts rising and the need for them in the near future, moreover, companies outside of Canada in the aircraft manufacturing industry such as Boeing and Air Ambulance would be successful ones to invest in. With the projected heights of the industry, it would be an intelligent idea to invest in what the general public rated the top airline company in North America, Air Canada, because, the larger they become the greater their revenues increase. Air Canada is involved in all transportation categories of the industry, such as internationally, nationally, regionally and the transportation of cargo for other corporations. As the global population increases at an extremely intense rate, additional customers will be using their services and in turn expanding a business’s potential. The more firms in the airline industry grow, the more flights and services will be offered. This means better rates because of the increase in airports, flight times and options, accessibility and many other aspects. WestJet is currently looking at purchasing 40 new aircrafts, with the top two competitors being Italian based company ATR Aircrafts and Bombardier. Bombardier will be leaning heavily on the fact that they are a Canadian based manufacturer with the hope of winning this extremely lucrative and positive contract. Economically, this may have a large affirmative influence on the Canadian industry, another key factor in why I would invest in the Canadian airline industry. After reviewing the financial results of some airline companies in Canada, I found that the net earnings have been rising for the past 2-5 years on a consistent and large scale. The revenue and available seat miles (ASM), are increasing quite rapidly, however, the costs of aircrafts, other specialized equipment and fuel are increasing almost as rapidly. A statement made by Gregg Saretsky, President and CEO of WestJet, contained in the company’s recent financial statements outlined that profitable growth continues as they expand their reach. I interpret this as a very positive message from an important stakeholder in the Canadian industry. It means that as the company expands more and more, so do the profits, brand name and other large factors in any successful business in the second largest country in the world. This is a very attractive industry to get involved with because of the growth potential. Expert analyst and great strategist have predicted the airline industry to be one of the top grossing and earning industries in the world. There are over 230 different airline companies in Canada with less than ten dominating forces in the industry. The larger the company, the larger the profit, so the attractiveness is more appealing with larger companies or firms. Porter Airlines is a small company that launched in 2006, however, the first year they recorded financial gain was 2011. This company has been steadily expanding since they set to the air. The founders of Porter airlines spent five years building their business plan. With the precise and meticulous environmental scanning and strategic planning, they have grown their company in a great way, with greater expectations in the future. The most unattractive aspect of this industry is the cost of fuel and according to the Air Transportation Association (ATA) is an airline’s second largest expense. According to the financial report of Air Canada, they spent $723 million on fuel in 2011, an increase of about 27% from the previous year. Right now, jet fuel consumption is exceeding 6 million barrels daily and with that number increasing in the future, demands will increase even more then they are now, driving the cost of this essential commodity in the industry. Air Canada’s operating income in 2011 was more than $50 million down from the year prior. They reported a decrease in net loss of just less than $250 million. The cause of their loss was from foreign exchange and internal investigation. Another unattractive aspect is that globally, the level of carbon dioxide and other emissions is expected to rise 50% by the year 2050. Aircrafts emissions contribute to climate change three times as fast as they do from cars, which is extremely harmful to the environment. Most companies in the industry are putting enormous focus on their environmental scanning, trying to find options to decrease and minimize this major factor. Overall, the financial results suggest that the Canadian airline industry will continue to grow on exponential levels in the future and will be extremely beneficial for the Canadian economy in many ways.

High School Journals English 1 for lesson 5 and 6 Essay

High School Journals English 1 for lesson 5 and 6 - Essay Example We are more than satisfied. You taught her things to do, how to behave. She's more manageable, cleaner. Annie Sullivan: Cleaner? Captain Arthur Keller: Well, we say cleanliness is next to godliness. Annie Sullivan: Cleanliness is next to nothing! Give me more time with her. Captain Arthur Keller: Look, what's she spelling? Teaching a dog to spell? The dog doesn't know what she means any more than she knows what you mean, Miss Sullivan. I think you ask too much of her and yourself. God may not have meant Helen to have the eyes you speak of. Annie Sullivan: I mean her to." This section of the play is informative in a number of ways. Firstly, it shows how Captain Arthur Keller feels towards his daughter, describing her as a 'dog'. It illustrates the attitudes of people at the time towards people who are deaf, blind and mute, and allows the achievements of Helen Keller to seem even more amazing than they previously did. Helen Keller survived and accomplished a lot despite this negative a ttitude from her father. The determination of Annie Sullivan is also illustrated well here, as she demands another week with Keller to help improve her spelling and other skills. She demands this time despite the protests of her boss, and is determined that Keller should be able to learn all the skills available to other children. It was the determination of Annie Sullivan against all odds that has allowed the development of Helen Keller into the famous figure she is today. Lesson 5 Journal Entry 3 The theme I have chosen for my interpretive essay on The Miracle Worker is perception. The main role of perception in this play is that it is a contrast between someone without typical perception, Helen Keller, and those around her with normal perception. It is about how the characters in the play assume that Keller cannot learn language because of her deafness, blindness and muteness. The perception of Keller also changes because Annie Sullivan shows that it is possible for someone with these setbacks to possess language and become involved in daily life. Lesson 5 Journal Entry 4 This entry is written from the perspective of Anagnos. Today, I awoke and performed my daily ablutions before walking to the Perkin's Institute for the Blind. I have a meeting with Annie today, someone who I placed into the home of a girl who is not only blind, but deaf and mute; Helen Keller. She's a highly intelligent girl with a lot to give as governess, although she tends to have a high opinion of herself and believe she can work miracles. It is both a blessing and a curse to have someone so dedicated working with the blind, as she gets rather frustrated when she cannot complete the task she has set herself, something which occurs frequently when working with other people, particularly young people. Annie today speaks to me of how Captain Arthur Keller, Helen's father, will not allow her to work with Helen longer, although she feels that she has something more to give to the child. It' s upsetting to see Annie might fail at her job, but I placed her in this household for a reason. She has to do as the Captain wishes, although she does present a good number of reasons why she should stay and be allowed further interaction with the girl. This is an example of the determination that I mentioned earlier. It will be interesting to see how this case progresses. Lesson 5 Journal Entry 5 The following timeline is based on how the perception of the world for Helen Keller has changed

The Tale of Two Cities Book the Third Essay Example | Topics and Well Written Essays - 250 words

The Tale of Two Cities Book the Third - Essay Example Dickens brings both his beginning and ending together in this way, making the entire novel itself a double. Carlton, who himself is a double with Darnay, recognizes that his sacrifice is far, far better than the selfish life he has led, and that it provides him with a chance at resurrection, another theme of the novel. Darnay is what Carlton has failed to become, but by the end of the novel, Carlton’s goodness has surpassed Darnay’s. Dickens continues this particular double with the prophecy that Darnay and Lucie will have another child—a son, whom they will name after Carlton and whom will become the kind of person Carlton did not become in his lifetime. Their daughter, â€Å"Little Lucie,† is also a double, of her mother. Darnay is arrested not once, but twice, before Carlton is executed in his place. Other characters in this novel are also doubles: the loving and nurturing Lucie as opposed to the hateful and murderous Madame Defarge, for example, which underscores his themes. It can be said, with good evidence, that doubles is Dickens’ main motif he uses in this novel. The entire novel is constructed as one big double, making the emotional impact even more powerful. Dickens is a genius, both in the way he constructs this novel, and in the way he presents his characters and themes, throughout the entire novel and especially in the third and final part.

Sustainable Development Essay Example | Topics and Well Written Essays - 2500 words

Sustainable Development - Essay Example Pollution is also reduced enormously due to this sustainable technique. For legislation and funding the programs, the agencies have introduced six livability principals (Assadourian et al, 2012). The livability principals proposed in the suggested article mainly focus and discuss some practical issues for the development of sustainable development. They are mostly related to the day to day problems faced by the citizen and their solutions. Specific and certain points are given in order to increase the productivity and social positivity of the overall developments taking place. For example the first livability principal is giving emphasis on increasing the transportation choices for the people so that they can enjoy safe, quick and affordable charges of transportation. The transportation has been a very basic human need since a very long time after industrial revolution. Similarly, linking this transportation issue with overall economic factors of the country is also very much important because our dependence on foreign oil and quest to gain more profits in order to meet the increasing expenditures outside our country can cause a bad effect on the fares of the transportation and this in turn has been sustained by the general public. In the similar fashion, the effect of good livability principal in regards to transportation will sort out different practical ways to minimize the green house damage on the environment by the pollution and it must use scientific research. Similarly, the other principal emphasizes to increase the completion and race in the economic arena of development lifecycle so that people can exploit more and more chances of economic growth and can improve their life style by competing and taking challenges at par. It also says that instead of targeting the new communities, the principal of sustainable development must and should resist from the side of existing communities and promote maximum land

Management Information System Essay Example | Topics and Well Written Essays - 3000 words

Management Information System - Essay Example Advantages presented by IOS systems Advantages of IOS include: it allows the flow of information in an automated manner between organizations so as to attain the desired supply-chain management system, thus enabling the development of a more competitive organization. Secondly, it forecasts the needs of the client and the delivery of services and products. Thirdly, IOS is helpful in better management of buyer-supplier relationships by incorporating the full depths of the tasks that are linked with the business processes company-wide. By engaging in these activities the organization is able to increase the production rate automatically; thereby, optimizing communication within all levels of a firm as well as between the supplier and the organization. As cited by Haag, Cummings and McCubbrey (26-27) to the other advantages of using IOS include: it reduces the risk in the organization; encourages global communication; overcoming the barriers that are associated with investment; benefits from the exchange of technology; it raises the levels of competitiveness; pursues economies of scale; it reduces the communication cots while at the same time extending the possibilities of coordination; and lastly, benefit from the exchange of technologies. ... The use of the internet in downstream manufacturer and customer brings a number of benefits, for instance, increased productivity, improved profits, and allows the organization to customize their customer services which will improve the overall value and competitive position. The use of the internet upstream of the supply chain leads to increased coordination, movement of goods from the supplier, and communication. Internet use allows the clients to order personalized products. It also makes it possible for the information to be readily available along the distribution chain. The challenges unique to inter-organizational systems On the other hand, the challenges associated with IOS include: data insecurity by intruders hacking into the organizations’ databases and having access to confidential information in relation to their operations. This would jeopardize the operations of the effected parties. The partners are usually concerned with if their competitors would have access to the information about the business dealings in the organization. Secondly, mismatch of skills for the people that are working in IOS enabled organization. The other challenge is inadequate technology infrastructure. Fourthly, the other challenge is that internal control systems and audit measures for IOS are usually not well developed. This is because it involves a lot of contractual procedures and legal aspect which need to be considered so as to evaluate the risk of information exposure and fraud. The other challenge according to Turban, Volino and Wood (87) found out that in spite of the clear benefits of the supply chain integration, its adoption is not widespread, and has even decreased in some organizations. IOS adoption usually take place as a response

Brent Crude Oil Essay Example | Topics and Well Written Essays - 500 words

Brent Crude Oil - Essay Example There exist specific factors that cause this sharp decline in the oil price (Menton, 2015). The strength of the American dollar is a key driver for the steady decline of the oil prices. The current global market has been under tremendous competition with the United States dollar being a key determinant of majority of the things. With the strong US dollar, the average price and value of majority of the commodities fall. This has greatly affected crude oil, whose price has been constantly declining. With global prices of commodities quoted in reference to the dollar, the prices trend lower in the economic times where the dollar is strong (Menton, 2015). The U.S currency surge experienced in the second quarter of 2014 saw a culminated decline in major leading product and commodity indices. negative impact Of OPEC Oil output in the US due to oil prices registering low price sales by the end of the year would be another contributing factor. The marginal oil barrel output derived from unconventional sources like shale would be highly affected by the existing low global prices of crude oil. Drilling of oil wells has been on a steady decline based on the high costs incurred and the constant low prices registered in the global market making the industry unprofitable (Menton, 2015). There is a global oversupply of crude oil. The supply has exceeded the demand of the product with its 2015 oil production speculated at 9.35 M barrels per day. It also goes into history that the existing oil reserves and repositories increased to the highest numbers ever registered since 80 years ago. The commercial inventories of crude oil in the United States rose by a margin of 4.5M barrels compared to the registered levels of the previous week (Menton, 2015). The figures make it the highest level of crude oil inventories registered in the year 2015. The existing nuclear deal with Iran is viewed as a major element that soils the oil prices further down in the United

Essay on Health Studies Example | Topics and Well Written Essays - 3000 words

On Health Studies - Essay Example re is universal access to personal health among many nations of the world but there seems to be a link between the levels of income to the access to healthcare. The differentiations in both countries come in form of age, ethnicity, religion and the surrounding community (Tumushabe, 2006)). Further, many analysts argue that the low social and economic demographics in Africa, where Uganda falls explains the high level of inequality in that part of the world. In that regard, it is wise to argue that poverty stricken areas that have higher inequalities that boil down to the impact of HIV in Britain and Uganda and further explaining why the scourge is worse in Uganda than in Britain. One thing is evident; a fact that would be corroborated in the paper, that Uganda has a higher level of inequality in social, economic and political inequalities than Britain and the same is evidenced in manifestation of the scourge of not only HIV but also other diseases. The human immunodeficiency virus (HIV) is a slowly reproducing retrovirus that is responsible for AIDS (Acquired immunodeficiency syndrome), a medical condition that threatens human immune system and leaves it vulnerable for all manner of opportunistic diseases. The virus is caused by transfer of blood from a sick person or exchange of semen, vaginal fluids and other bodily fluids involved during sexual intercourse (Stolley & Glass, 2009). One of the major pandemics of the 21st century, HIV has robbed the world of valuable human resource and left millions of orphans around the world, especially in developing nations. The burden caused by this pandemic has gone beyond affected nations to other countries with relatively low prevalence rates by having huge resources committed to fighting the disease abroad. One such program has been the Global Fund initiated by the United Nations where rich nations contribute into a common pool for a worldwide campaign on HIV-AIDS. Different countries have diverse tactics for fighting

Assisted technology Essay Example | Topics and Well Written Essays - 500 words

Assisted technology - Essay Example The available support rendered by the technology can be classified as falling under three categories, depending upon the extent of support required and the available financial resources2. This includes Low, Mild and High assistive technology devices. Low assistive technology devices include support gadgets that do not involve electronics and do not require a battery for operation. Such devices easy to operate and are low in cost. Mild support strategies rely on simple electronics. These devices are not heavily dependent upon technological advancements. High assistive devices are electronically sophisticated. These employ modern day techniques as image processing, signal analysis and logic design to achieve the desired functionalities. Such devices require a processing unit. As a result, these are designed to work on a computer or in conjunction with an embedded processor or a microcontroller. The cost of such devices is significantly high, as is the complexity and effort involved in development process. The task at hand is to investigate three assistive technology devices and to e

Using Energy Drinks Essay Example for Free

Using Energy Drinks Essay Introduction In this essay I will be talking about the cons of using energy drinks. I will give examples from articles, in which energy drinks caused people to go to the hospital. I will explain how energy drinks boosts you up and brings you down. In this essay I will be talking about a few energy drinks specifically. Using Energy Drinks According to the Colorado Gazette, Redline drink and others have been linked to health complications. Like heart problems, hypertension, and others. In Colorado, a school banned these kind of drinks and recommended a 7-11 store to stop selling these. A 15 year old girl, an athlete, was drinking the REDLINE POWER RUSH energy drink, and passed violently shaking and extreme salivitation, she died. several others have been reporting going to the er for chest tightness, shortness of breath, severe heart palpitations, increased heart rate, fixed and dilated pupils and hypertension. Recent reviews of this drink conclude a contributing factor not only an OD on caffeine, but drinking energy drinks on an empty stomach can lead to the stomach absorbing the drink, thus causing symptoms of nausea, salivating, sweating, headaches, neck pain and so on. This drink is supposed to be a dieting and energy drink. Usually people who work out a lot or diet, are eating nutritiously, mind you, that may be why some people are not affected by the ingredients in the drink. Those are: -Caffeine Citrate, Caffeine Anhydrous, Evoburnâ„ ¢ (Pure Evodiamine), N-acetyl-tyrosine, Yerbe Mate, Green Tea, 5-hydroxy-L-tryptophan, CAMP (adenosine cyclic 3? ,5? -monophosphate), Vinpocetine, Yohimbine HCL. -also the amount of caffeine in one 2 ounce bottle of this stuff is about 250 mg. that is like nearly 3x the amount recommended on a daily basis. So if you are one who drinks the energy drinks there are some warnings, so incase you are not aware of them they follow: -if you are under the age of 16 this is not recommended. if you have any medical condition especially with the heart DO NOT DRINK THIS. if you have any type of sleeping disorder this is not for you. if you are on any type of blood thinner, bod pressure med, or anti depressants, do not drink this drink -do not take this drink with ANY other type of diet aide, this can cause a problem.. and when drinking this drink, if you have never had this please don’t drink more than 3 capfuls (. 63 fl. oz. ), dont consume more than 1/2 of the bottle, and don’t consume more than one bottle a day. Conclusion. In closing, I think using energy drinks is bad for you. Energy drinks boosts you up and when you come of that energy burst you feel drained. I am against using any form of energy drink. In Maryland, a 21 year old woman died using the energy drink four loko, an energy drink with alcohol. I wouldn’t use energy drinks, I’m one of those people who, if I know something important is coming up, I make sure I am well rested. References www. gazette. com/ www. nydailynews. com/ /2010-11-12_marylanders_want_four_loko_off_shelves_after_controversia l_cocktail_blamed_for_w. html.

Beauty Product Advertisements: A Critical Discourse Analysis

Beauty Product Advertisements: A Critical Discourse Analysis Beauty Product Advertisements: A Critical Discourse Analysis ABSTRACT This study deals with the study of advertisements about different beauty products from critical discourse analysis perspectives this research mainly concern with the use of language in the beauty product advertisements and how these ads influence the costumers. This study is basically focused on Fairclough’s three dimensional frame works. A qualitative research was conducted on the beauty product advertisements of famous beauty products. The main reason to choose this topic was my interest in English language and advertising, for the most part from linguistic point of view. I find advertising language fascinating; therefore, I want to discover its principles, strategies and structure of creative writing and grammatical structures. Advertising has become the part and parcel of present-day life. From everywhere around us, advertisements of different types attack our privacy. In spite of it, there is an attractive power, which is able to control the consumer; an invisible voice o f advertisement advocates, encourages, asks, announces and deeply embeds into peoples’ minds. INTRODUCTION Advertising is an inevitable part of our modern capitalist consumer society whose outstanding feature is its competitive fight. â€Å"†¦advertising is not some external curiosity which we examine, from which we are separate and superior, but something of which we are part, and which is part of us†¦Ã¢â‚¬  (Cook 1996: 182). â€Å"Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.† (http://www.wikipedia.org/) The American Heritage Dictionary says that the advertising is: â€Å"The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. The business of designing and writing advertisements. Advertisements considered as a group: This paper takes no advertising.† Advertisement is a concrete manifestation of advertising; â€Å"a paid public announcement appearing in the media.† (http://www.motto.com/glossary.html) Another definition of advertising is according to the Investor words glossary: â€Å"Description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it.† (http://www.investorwords.com/129/advertising.html) METHODOLOGY Advertisements are seen as media discourse as they involve language and social processes. Hence fair Clough’s framework is used to show the link between the nature of social practice and the properties of language â€Å"texts†. Beauty product advertisements in English Language were analyzed. The sample which I have taken for my research are the several international beauty brands named as L’Oreal, Olay, Garnier, Himalaya, Dove, Vaseline, Lancà ´me I have taken some ads of these two brands on different products. The data analysis is based on Fair Clough’s Critical Discourse Analysis framework (2001). Hence this framework is used to show the link between the nature of social practice and the properties of language â€Å"texts†. His three-dimensional framework includes a conception of discourse as text (micro level), discourse practice (meso level) and socio cultural practice (macro level). Its aim is to explore the relationships among language, ideology and power and to find out how advertisers persuade the women to buy their products. Th us, this study focused on analyzing the linguistic features of beauty product advertisements and highlights how the use of language tends to influence women beliefs based on the content of the advertisements. Literature review Cook (1992, p.5) states that advertising is a famous discourse type in practically all fashionable societies, and we live in a society where it is already well established_ or rapidly gaining ground. The important distinguishing feature of ad discourse is its function, because this is always to convince people to buy a particular product. But, this is not the only function. According to Durant Lambrou (2009, p.93), at the same time, advertising conveys information, so that consumers know what is available, who makes it, and where and how they can get it. FEATURES OF CONTEXT IN ADVERTISING DISCOURS E 1 .Substance (physical material of ad) 2. Music and pictures 3. Para language (voice, gestures, type and size of letters, etc.) 4. Situation (the properties and relations of objects and people in the vicinity of the text, an s Perceived by the participants) 5. Co-text (text which precedes or follows that under analysis†) 6. Inter text (text which the participants perceive as belonging to other discourse but which They associate with the text under consideration, and which affect their interpretation†) 7. Participants: senders, addressers, addressees and receivers. 8. Function :(what the text is intended to do by the senders and addressers, or perceived to Do by the receivers and addressees†) (Cook, 1992:1-2) ANALYSIS Textual analysis This portion of my research deals with the linguistics features of the advertisements to be analysed.At this level we analyze vocabulary, syntax and rhetorical devices use in the ads to be analyzed. In the study there was a great use of direct talk in the advertisements. The use of the second-person personal and possessive pronouns such as ‘you’ and ‘yours’ seek to address the readers directly and personally. When people are addresses individually rather than as part of group viewers, it is considered highly valued. This handling of people on an individual basis is referred as ‘synthetic personalization’ (Fairclough, 1989:62).The ads which I have taken for my research mainly used direct address. Examples are given below Because you’re worth it (L’Oreal) Open up to your beautiful potential (Olay) Why do you want to try Vaseline spray? (Vaseline spray) Can your body wash nourish this deeply? (Dove) Keep your skin pure.(Himalaya) Love your lips.( Lancà ´me) Tired of whitening promises? We have proof (Vaseline) In the advertisements there are also questions forced to the readers to create a personal relationship to engage with the readers. Can your body wash nourish this deeply? ( dove body wash ad ) Is your volume true? Or â€Å"false†? (cover girl mascara ad) By using questions and imperatives the advertisers are trying to create a closer bond with the readers Another type of policy to simulate everyday way is the use of disjunctive syntax, that is, sentences without verbs or subjects. These sentences consist of one or two grammatical items only. Examples are: Take care (Garnier) 24 hours of care (Vaseline) The other important strategy which advertisers use in their ads is use of positive adjectives to manipulate the customers. There are the positive adjectives which were use in those ads which I have taken for analysis these are: Vibrant, True, Beautiful, Fairness, Pure, Soft, Clear, High Potency, Anti aging, Luxury, long wear, Beauty, Moisture, Touchable soft. Negative adjectives Some negatives adjectives are also used in the ads. These are: Mess, Oily skin, Dark spots, Crow’s feet ,forehead wrinkles, laugh lines, brightness, evenness, Dryness, Dullness, Neck slackening, aging, Dark spot, lines and wrinkles, open pores uneven skin tone. The use of pronouns in advertisements helps create a friendly atmosphere to persuade the audience. It creates a positive and friendly environment between customers and advertiser. Examples of pronouns in the beauty product advertisements in this study are: Keep your skin pure. Purifies to give you naturally skin. Love your lips. Aura is our science. The skin tone of your dreams. Advertisers also use technological and scientific words to attract readers. By using such words they hope to imitate an image of professionalism and advancement in technology. In order to impress the consumers, advertiser’s choice to scientific words and information to create an impression that they are new with technology. The followings are extracts from the commercials in this study. Protects skin from UV rays with SPF-18, preventing skin dullness and melasma. with 100% herbal activities of neem.For naturally soft and clean skin Advertisers use different techniques to make their advertisements more attractive .the main technique which advertisers use in beauty products advertisement is the use of metaphors. In the ads metaphors are used such as: new cats eyes [ mascara ad] life is a fairy tale [ face wash ad] The bribery is another skill to attract the customers to the product Such as: Buy one get one free Get a free sample shop it now. Get a chance to buy a free bottle. The use of numbers in an advertisement is a technique to catch the attraction of customers towards the product. For example in following advertisements. 24 hours of care (Vaseline) 200 % more volume zero clumps(mascara ad)  ¼ moisturizing cream hydrates skin (dove) Get up to 2 tones fairer in just 7 days.(garnier) 6 hours high potency lip color (Lancà ´me lipstick) 100% black 100% bold (L’Oreal mascara) Fight 15 signs of ageing (L’Oreal ) The uses of short slogans make it easy for people to remember the brand, the product and the message. For example Go fresh (dove) Take care (garnier) Feel it, wear it ,love it (L’Oreal) Love your lips ( Lancà ´me) References Cook, G. (1992). The Discourse of Advertising. 5. London: Routledge. Durant, A. Lambrou, M. (2009). Language and Media.93. London: Routledge. Cook. (1992):The Discourse of Advertising. Londons :Routledge and Kegan Paul

Corporate Culture Essay -- Business Company Goals Essays

Corporate Culture Utilising the video case study of ‘Egg Finance’ (Slave Nation, Channel 4), critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals. Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes, Caldwell & Posner cited by Moorhead/Griffin, (1989:494) as: â€Å"a set of shared, enduring beliefs communicated through a variety of symbolic media, creating meaning in people’s work lives.† The argument to be taken in this essay will identify the usefulness and necessity for corporate culture to gain organizational success. In order to do this the argument will be utilized by supporting the theories of Emile Durkheim, Carol Axtell Ray, Terrance Deal and Allen Kennedy. Qubein (1999:2), cited by Sadri and Lees, states that,† corporate culture encompasses several key elements.† He adds, â€Å"It is fostered not merely by a mission statement, but by a clear corporate vision which is a mental picture of the company’s desired future.† It is not only the managers who should have this clear vision, the employees ought to perceive this as well. They should feel the need that they want to help to achieve the organizations goals. When organisations follow corporate culture, they try to make their employees feel that they belong and are accepted for who they are, thus making them want to work for the company. Attempt is made to make the employees feel that their organisation is their religion. This has been clearly demonstrated in Egg Finance. Corporate culture has been extensively used in Egg Finance, and in doing so have captured the hearts and minds of their employees. Each employee working for Egg Finance feels that â€Å"Egg† is their life. They feel safe and secure and feel that they are affiliated to the company. Carol Ray (1994) agrees with this as being part of corporate culture as she states that:   Ã‚  Ã‚  Ã‚  Ã‚   â€Å"a corporation’s culture has an important purpose to promote a sense of belongingness to the employees.† This has definitely worked for the employees at Egg. They even go to the extent of calling themselves an â€Å"egg person.† This ties in with the corporate cultural belief of Emile Durkheim and his approach. Egg Finance have tried to create an â€Å"Egg World† for their employees. They have many out-of-work... ...cess of the company. As Edgar Schein portrays it, â€Å"The right kind of culture will influence how effective organisations are.† (Edgar H. Schein, 1992, Organisational Culture and leadership) Works Cited †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Thompson, P., & Mchugh, P. 2002, Work Organisations. 3rd ed, Palgrave, New York. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Channel 4 Productions, 2000, Slave Nation, Egg Finance. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Huczynski, A., & Buchanan, D. 2001, Organisational behaviour: An introductory text. 4th ed, Prentice Hall. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Moorhead, G., & Griffin, R. 1989, Organizational behavior. 2nd ed, Houghton Mifflin Company, U.S.A. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sadri, G., Lees, B. 2001, â€Å"Developing corporate culture as a competitive advantage.†; The Journal of Management Development, vol. 20, no. 10, pp. 853-859. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ogbor, J.O., Jesse J.H.2001, â€Å"Critical theory and the hegemony of corporate culture†; The Journal of Organisational Change Management, vol 14, no. 6, pp. 590-608. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ray, Carol in Clark, H et al, 1994, Organisation and Identities, Chapmen 2 Hall. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Schein, E.H. 1992, Organizational culture and leadership. 2nd ed, John Wiley & Sons, Inc. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Schermerhorn, J. 2002, Management. 7th ed, John Wiley & Sons, Inc.

The Modified Market Economy :: essays research papers

The Modified Market Economy What is a modified market economy? What factors have been responsible for the emergence of this kind of economic system? How do governments influence economic decision making in such systems? Use Australian examples to illustrate your answer. A modified market economy is a market economy in which there are varying amounts of intervention and property ownership by the government. The Australian economy would be classed as a modified market, as we have a certain degree of government intervention, and this is something we should feel lucky for in our country, because due to this we are able to experience the free, fair lifestyle which we enjoy. The emergence of this kind of economy is mainly due to weaknesses in the market economy which, with out regulation, becomes an economy mainly concentrated on the wealthy people. The basic reason for the modified market economy is that the free market does not produce an efficient allocation of resources, and that the free market does not distribute output in a socially desirable way. For example in a modified market, the government regulate the flow a income a bit so that not only the rich make money. In a market economy the rich get richer and the poor get poorer as there is no regulation in terms of income distribution. The intervention by the government, in forms such as social security nets, which is present in a modified market, makes society more evenly spread rather than everyone being one of two things, that is, very rich, or very poor. In such economies as these, the government influence economic decision making much to our advantage in terms of them providing many of the resources needed to satisfy collective wants, making restrictions upon what can and can not be done, in the interests of our health, the environment, impacts upon society etc. Through this they regulate much of the possible ‘bad' economic decisions that could be made. The Australian government does place some limitations on freedom of enterprise, but generally encourages private business activity as it is an advantage to our whole economic growth in terms of employment etc. The Australian government also encourages the idea of fair competition. To keep the consumer choice less restrictive the government might not allow certain take overs that may limit the number of choices available to the consumer. Competitive prices that come from businesses are also good for the economy in general, for example if an Australian owned company, such as Uncle Toby's,

Labor and Unions in America :: American America History

Labor and Unions in America The Industrial Revolution was dawning in the United States. At Lowell, Massachusetts, the construction of a big cotton mill began in 1821. It was the first of several that would be built there in the next 10 years. The machinery to spin and weave cotton into cloth would be driven by water power. All that the factory owners needed was a dependable supply of labor to tend the machines. As most jobs in cotton factories required neither great strength nor special skills, the owners thought women could do the work as well as or better than men. In addition, they were more compliant. The New England region was home to many young, single farm girls who might be recruited. But would stern New England farmers allow their daughters to work in factories? The great majority of them would not. They believed that sooner or later factory workers would be exploited and would sink into hopeless poverty. Economic "laws" would force them to work harder and harder for less and less pay. THE LOWELL EXPERIMENT How, then, were the factory owners able to recruit farm girls as laborers? They did it by building decent houses in which the girls could live. These houses were supervised by older women who made sure that the girls lived by strict moral standards. The girls were encouraged to go to church, to read, to write and to attend lectures. They saved part of their earnings to help their families at home or to use when they got married. The young factory workers did not earn high wages; the average pay was about $3.50 a week. But in those times, a half-dozen eggs cost five cents and a whole chicken cost 15 cents. The hours worked in the factories were long. Generally, the girls worked 11 to 13 hours a day, six days a week. But most people in the 1830s worked from dawn until dusk, and farm girls were used to getting up early and working until bedtime at nine o'clock. The factory owners at Lowell believed that machines would bring progress as well as profit. Workers and capitalists would both benefit from the wealth created by mass production. For a while, the factory system at Lowell worked very well. The population of the town grew from 200 in 1820 to 30,000 in 1845. But conditions in Lowell's factories had already started to change.

Instant Noodles market

Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles, foods major Nestle's flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline's (GSK) Horlicks Foodles, Hindustan Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.The data shows that Maggi's share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December '09 to July '10. While Maggi instant noodles (minus vermicelli) had a 90. 7% share in December '09, the share dropped to 86. 5% in July '10 on an all-India basis. A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.Analysts say with new competition, Ma ggi's market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response. Apart from HUL and GSK which have positioned their noodles as ‘healthy' snacking options targeting kids and mothers, others like Indo-Nissin's Top Ramen, Capital Foods' Ching's Secret and CG Foods's Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth.Besides, private brands like Big Bazaar's Tasty Treat and Aditya Birla Retail's Feasters are notching up share. Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: â€Å"Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary. † GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.GSK's executive VP, marketing, Shubhajit Sen, said: â€Å"Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations. † On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand's national launch due to capacity constraints because of heavy consumer offtake.An HUL spokesman said: â€Å"We are very pleased with the performance of Knorr Soupy noodles. † Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: â€Å"The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles cat egory has evolved as a mainstay meal even for grown ups. † Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi.The brand packaging was revamped last year and Future plans to roll out additional variants in a month's time taking the number of variants to nine from the existing three. There are some who leads called leader and there are some who follows, called follower. Maggi has been a leader for decades and it is Maggi who educated Indian consumer about noodles. Of course, their market share might got depleted in course of time, by the entry of some very big players but Maggi will not sit silent. They will also reinforce their activities which will ultimately benefit the consumer.People will definitely taste for a change, but I view it is very difficult to change ones taste bud and the top of mind game, as Maggi has become a generic name in India for their long presence. Maggi is one of the largest and oldest instant fo od brand in india. Maggi will remain no one brand though increase in market of instant food category secondly people those who are grown up with this brand will remain loyal with its unique test. Tasty Treat started without any major noise and over time has become a large brand in Big bazaar.Need a case study how retailer could do such magic and create brand in such tough categories Category is going to see lot of actions it seems, retailers are also getting thier act right with thier Private Labels . seems a good battle in the offing. if loyalty is the only aspect, then why have so many new product variants (capsicum, sweet and sour, sambhar,etc) from maggie not hit the mark.. GSK and HUL are definitely offering better value proposition and competition as well.. remains to be seen how nestle reacts..Maggi Noodles Is Manufactured By Nestle Marketing Essay Background – Maggi Noodles â€Å"In the last 20 years we have Just asked 2 minutes of your time†. The Brand which c learly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle.The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59. 84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with Smith;Jones Instant noodles, HUL launching its Soupy Noodles under Knorr Brand umbrella. Brand Identity – Kapferers Model Picture of SenderPhysiqu e – Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship – Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection – Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality – Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture –Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image –Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 – 1990s. Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement.The communication which was initially mis-directed towards women was shifted rightly towards children ;16 years age group. Strong brand identity was created through iconic Yellow packaging. The pictorial representation of noodles with added vegetables helped strengthen the health factor. Umbrella brand Nestle provided the hygiene factor assurance. Maggi Noodles sponsored ‘Hum Log’, India’s first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also on e the first instances of introduction of Fast Food in India. Growth StageMaggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www. maggi. in/maggi_multigrainz_noodles. aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www. maggi. in/two_minutes_maggi_noodles. aspx Image Source: http://www. maggi. in/vegetables_atta_noodles. aspx Price Price was kept competitive with other launches in the market like Nissin’s Top Ramen PromotionMaggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www. maggi. in/cuppamania. aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles.The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leader ship of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health consciousMasala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Step s taken at different stages Extensive media advertising to increase the consumer’s familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand theGeneral promotional strategies were implemented to increase brand visibility Events – Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of ‘Me and Meri Maggi’ Campaign – enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www. maggi. in/ Preity Zinta was roped in for brand endorsement . Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc.The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie â€Å"Bas 2 Minute† to â€Å"Taste Bhi Health Bhi† to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail.Maggi was positioned as â₠¬Å" snacks for between meals† to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years. Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately.Major Noodles manufacturing firm’s market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, pac kaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc. This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.

Econ

In order the units are: 1. Analyzing and measuring the size of the economy. 2. Explaining, measuring and analyzing how prices and inflation are determined in the long-run. 3. Explaining the determination and measurement of unemployment in the long-run. 4. Analyzing and interpreting the role of financial markets (including exchange rates) in the economy. 5. Analyzing the business cycle and recommending appropriate fiscal and monetary policy. Course Description: This course will consist of on-line lectures and hands-on activities. All of the work to be handed in will take lace through Papilla.You will need to complete the readings and you need to complete them before lecture. Studies show that reading before lecture improves exam performance, on average, by 22%. This is a free lunch: you have to do the reading sometime, so by doing it earlier rather than later you will boost your grade without any extra work! Textbook: Principles of Economics for GUCCI, by N. Gregory Manama. Coinage Le arning. The Economics department has negotiated a custom bundle of the textbook, along with an Papilla, subscription for $87. 50. The Papilla obstruction includes access to the digital edition of the textbook.This is the least costly option. You should purchase a copy ahead of time, or have the bookstore ship the textbook to you (be sure to allow plenty of shipping time). Alternatively, you can purchase a stand alone access to Papilla (which includes the e-book version of the textbook) for $134 for one quarter of access and $149 for two quarters of access. The course web page will provide detailed instructions on how to access the course Papilla site. You need to have access to Papilla by the start of the course. If you don't purchase a copy from the bookstore you will have to purchase the more expensive stand alone access to Papilla.Communication in an Online Class Almost all communication will take place through the forums on the class website. There is a forum set up for general questions. You will also be assigned a TA. Questions that are not appropriate for the general forum should be directed first to the TA. If it is a question that can only be answered by the professor, then the TA will forward your message along. Office hours are by appointment. There are many dents enrolled in this course, so it may take 1-2 business days to receive a reply. The class is located at http://summer. Learn. Gucci. Du.The GAP is a set of voluntary multiple choice questions (90 in total each week with a Sunday at 1 1 :45 p. M. Deadline) that you can work through in Papilla to earn up to 450 points that are added to your total points used to compute your letter grade. There is no penalty for not participating: every question that you answer correctly will earn you an additional point. The GAP questions are open-book. Therefore, with the GAP oh can insure yourself against a lower than expected grade on the midterm and final exam by completing additional work.The GAP is a gre at opportunity to earn the letter grade that you hope to achieve! Example of GAP: To see how the GAP might work for you consider the following hypothetical scenario. A student received 630 Assignment points (90%), 400 Midterm points (80%), 700 Final points (70%) and 280 Participation points (93%). Without doing any of the GAP work, this student would receive a total score of 2010 (80%) which would translate to a letter grade of B. Now suppose that this student correctly answered 50 GAP questions each week in Papilla.Then the GAP would increase the total score by 250 points, bringing the total to 2260 or a letter grade of A-. The GAP program allows you to put in as much work as you want, through studying hard for the exams or working through the GAP assignments, to earn the grade you deserve. Page 2 of 5 A Remark on Academic Honesty: It is the university policy that academic dishonesty is unacceptable and will not be tolerated at the University of California, Irvine. Here is hat I ex pect: ; All exams are closed note/closed book exams. With the exception of assignments, you may not receive or elicit assistance from another person or student. ; I define cheating as using the aid of notes, books, other students, or any programs in a calculator. Code of Conduct All participants in the course are bound by the University of California Code of Conduct, found at http://www. Cop. Du/chophouse/accorder/subspecies/ass/ chuck. HTML. Students with Disabilities: If you need support or assistance because of a disability, you may be eligible for accommodations or services through the Disability Services Center at US Irvine.For more information, contact this office at (949) 824-7494 (voice), (949) 824-6272 (TTY), at www. Disability. Gucci. Du or stop by the center at Building 313 on the US Irvine map. A Remark about Electronic Communications: This course has a number of â€Å"social media† outlets to increase interaction. I may choose to not answer some of your questions . Some questions may require you to see me in person. Since all communication in this course will be written it is important to be aware of the advantages and disadvantages of on-line communication.The advantages are that you have more opportunity for careful and thoughtful expression. The disadvantages are that it misses more subtle communication cues such as body language and tone. Please be aware that there is always the possibility of miscommunication and compose your comments in a positive, supportive and constructive manner. Course Schedule (tentative): Date 7/28 Issue Introduction to Class Course Orientation Become familiar with the course website and Papilla. Measuring and analyzing the size of the economy (caps. 23- 25) 2 8/04 3 8/11 Econ Two main vulnerabilities of the diamond industry: price of diamond linked to supply and value diamond linked to belief that they are rare and therefore special, and thus suitable token of sentiment. Dabbers exercised monopoly power by effectively controlling production and distribution of diamonds, thus controlling supply and ability to control pricing. When the market started to shift as other sources of diamonds were discovered, Dabbers still held an advantaged position as they had sole control of the distributors, which gave them the power and Influence to broker a deal with these emerging suppliers.This combined with a large and successful marketing campaign Increased sentimental value and perception of scarcity, which Increased consumer's willingness to pay the prices, set by the cartel. The perception of scarcity ultimately made demand Inelastic, and allowed for Dabbers to set an optimal linear price. While price discrimination is often seen as the best way to increase consumer surplus and minimize dead weight loss, in Dabbers case, as is the case with many luxury goods, its high price signals its value to the consumer, and the consumer can then signal their status to others when the wear he product.The difficulty of diamond mining lent itself to a spirit of cooperation out of necessity. It is not an undertaking that could be done successfully on a small scale, and it was impossible to know for certain which land claim was â€Å"lucky' and would produce a good output. This, in addition to problematic mining conditions over time, lead to the cooperative partnerships between the miners. This laid the groundwork for the formation of the Dabbers cartel. The idea of collusion between the suppliers to form a monopoly was perceived as a rare opportunity to exercise market control over apply and price.A better resolution for the dispute with the Israeli dealers might have been to attempt to address the issue influencing their actions (worries about financial sec urity during an economic depression) by offering support O. E. Stock options) rather than pointed threats, they could have avoided the damage done to the diamond market, as well as relations with other members of the cartel. While the actions they took did showcase the cartels authority, and signal to those In the cartel that defection would not be tolerated, It also exposed the fallibility of the cartel, and ultimately signaled the beginning of the end the diamond monopoly.The Soviets had the leverage to take down the cartel In Its entirety, as they provided the largest supply of the highest quality diamonds, and had the means to produce and distribute at a competitive price. When the cold war ended and the state no longer held sole control of the Soviet diamond industry, as well as a Canada monopoly had passed for the cartel. No longer able to control the market, Dabbers reorganized itself into an efficient and highly competitive vertically integrated model.

Negative effect of video games on children Essay

The Negtive Effects of Video Gaming on Children Children don’t have to buy an expensive gaming system to play video games anymore, than can simply log onto the internet through their home computer or their handheld devices and they have an array of videogames to choose from. Every time a child pops a role playing videogame into their gaming console or logs onto the internet to play so called interactive video games, they enter a virtual world where there are no real consequences for their actions. While playing violent video games children can choose to play the violent roles of either car thieves or killers. The more time a child spends playing video games the less time they spend engaged in normal social activities with their friends. When a child is allowed to spend hours a day playing video games, especially violent role playing games, they can cause them to become violent, socially isolated, and depressed. First person role playing games allow children to identify with their character (Harding). The more time children spend as killing machines in the false reality of the video gaming world, the more desensitized they become to death and killing in the real world. Studies have shown the more time children spend playing violent video games, the more likely they are to respond to real world situations with aggression and violence (Gordon). A 2004 study published in the Journal of Adolescence found children, particularly teens, who played violent video games are more likely to become aggressive, confrontational, and see a decline in their academic performance (Harding). Allowing children to play violent video games is not worth the risk they pose! Children are exposed to enough violence through television without the help of violent games offered to them over the internet and through popular video gaming systems. Video games do not only expose children to violence they allow them to engage in it through the violent roles they allow them to play. Many of the roles children play over the internet or through their game consoles simulate real world situations where they can steal and murder with no consequences. Parents should not need to read the results of a study for them to realize that allowing their child to play violent roles in video games, where they kill and steal, will encourage violent behavior from them in the real world. During September 2009 in Ohio a sixteen year old boy named Daniel Petric was forbidden by his father from buying the new version of the violent video game Halo that he was obsessed with. After being forbidden from buying the new version of the violent game Daniel snuck out of his house and bought it anyway. When Daniel’s father discovered he had disobeyed him, and bought the game, he took it away from him and locked it in his lockbox where he kept his gun. Later that same night, sixteen year old Daniel unlocked his father’s lockbox to retrieve his game and found his father’s gun. After finding the gun Daniel went into his parent’s bedroom and shot both his father and mother in the killing them (Gordon). No one can say with absolute certainty that the video game Halo caused the boy to shoot his parents. One thing is obvious, if the boy’s account of events are to be believed, the game played a huge factor in his descion to murder his parents that evening. Violent behavior unfortunately is not the only negative effect from children playing video games to often. A recent study by Douglas A Gentile, an associate professor of psychology at Iowa State University found that children who spend several hours a day playing video games are at risk to become addicted to them. Once a child becomes addicted to their video game, their addiction can cause them to become depressed, anxious, and have social problems including social isolation (Gilmore). If a child is spending several hours a day gaming they can very easily become depressed. When a child spends most of their day playing video games they do not engage in normal healthy physical activity with their friends. It makes sense that the more time a child spends isolated playing video games the more likely they are to become depressed. Children need to spend time interacting with their friends in order to develop normal social skills. When children isolate themselves playing videogames alone all day, they begin to lose their friends and social skills. Studies show that the depression caused from children pathologically playing video games can be easily lifted when they simply stop playing them (Frontelera). Douglas Gentile said, â€Å"We found in children who started playing pathologically anxiety and depression got worse. And, when they stopped gaming the depression lifted† (qtd. in Gilmore). The idea that allowing a child to play his or her favorite video game for a couple hours a day can lead them to social isolation may sound farfetched, unfortunately it is not. The more time a child spends playing video games the less desire they have for one on one human contact. Although, children have the ability to interact with other players including their friends through the internet, their friends become part of the game itself and there is no real contact. Children need to spend time in social environments with their peers in order to learn and maintain the social skills they need to navigate through life. When a child loses his or her social skills they quickly become isolated and depressed. Their isolation and depression can lead them to identify themselves more with the character they are playing in their videogame than their own real life. First person role playing games allow children to identify with their character. Studies have shown the more time teenagers spend playing violent videogames at home the more likely they are to respond to real world situations with aggression and violence. A child’s imagination is amazing and sometimes limitless, unfortunately it can become dangerous when they begin to imagine themselves stealing cars and murdering people while playing first person role playing Videogames allow children to become kings and queens, or car thieves and murderers. Children can become so entranced by the different roles they play in the virtual worlds created for them through videogames that the line between the real world and the virtual one depicted in the video games they are playing becomes blurred. . Violent video games rewarded children for things like stealing cars and killing people.

The Importance of Macbeth in Modern Society

The importance of continuing to read Macbeth in our modern society is to educate readers on valuable lessons in life. The significance of gaining power appropriately, the fact that there are consequences for every action and the importance of justice are a few of the many life lessons that are relevant in Shakespeare's tragedy, Macbeth. Primarily, Macbeth, the main character, is influenced by his wife and subsequently has a great desire to be King of Scotland. Macbeth is presently the Thane of Glamis, as well as an army general of the current King, Duncan. When Duncan is in Inverness, he decides to stay at the home of the Macbeths. Lady Macbeth eagerly devises a plot to murder Duncan, thus ensuring her husband's place on the throne of Scotland. Although Macbeth raises concerns about the regicide, he is eventually persuaded by his wife to follow her plan. â€Å" Stars, hide your fires! Let not light see my black and deep desires; the eye wink at the hand; yet let that be which the eye fears, when it is done, to see †(I. iv. 50-53). Macbeth knows that he must do wrong to achieve his goal, but plans to kill anyone in the way if he must. The method in which Macbeth chooses to use to gain power is neither civilized, nor humane. This extremity is perhaps hinting to the reader that Macbeth's actions were wrong, as well as showing the extremes one may go through to get what they desire. The witches' apparitions given to Macbeth and friend, Banquo, at the beginning of the plot play a monumental role in the thoughts of both men. Macbeth is told that he will be king, though Banquo's sons will be kings as well. â€Å"As the weird woman promis’d; and, I fear, thou play’dst most foully for’t; yet it was said it should not stand in thy posterity, but that myself should be the root and father of many kings† (III.  I. 2-6). Banquo explains that he will father all kings to come, and that Macbeth will not be king for a long period of time. This apparition challenges the friendship between Macbeth and Banquo. Macbeth is not afraid to show his jealousy when saying, â€Å"Upon my head they plac’d a fruitless crown, and put a barren sceptre in my gripe, thence to be wrenc’d with an unlineal hand, no son of mine succeeding (III. I. 61-64). † Uneasy about the prophecy, Macbeth plans to kill Banquo and his son, Fleance, so that the premonition will not occur. Macbeth hires two men to murder Banquo and Fleance, but they only accomplished to kill Banquo, and Fleance is able to escape. The actions of Macbeth had consequences, as most actions do in present day. At the time of the murder, Macbeth does not think of the cost of his deeds. His self-interest and desire for the throne of Scotland drives him to finish the act. â€Å" Methought I heard a voice cry ‘Sleep no more! Macbeth does murder sleep† (II. ii. 35-36). Macbeth achieves power, but due to guilt, he cannot sleep and starts to drive himself mad. Macbeth was not the only person who was suffering from guilt. Lady Macbeth shows her agony when sleepwalking and talking to herself, â€Å"Out, damned spot! Out, I say! One; two: why, then ‘tis time to do’t. Hell is murky! Fie, my lord-fie! A soldier, and afeard? What need we fear who knows it, when none can call our power to account? † (IV. I. 34-37) Lady Macbeth frantically tries to wash her hands, but the reality is that there is nothing on them. It is evident that she is feeling guilty for her actions and because of it, she is going mad. Insanity and loss of sleep are only minute consequences, but play an immense role in the development of the characters throughout the play. Lastly, Macbeth achieves justice and what he deserved at the end of the play when Macduff beheads him. Macbeth and Macduff battle, sword for sword, but Macbeth boasts that he has no reason to fear Macduff, because of his belief in the witches' prophesy. â€Å" Be bloody, bold, and resolute; laugh to scorn The power of man; for none of woman born Shall harm Macbeth† (IV. i. 86-87). This apparition informs Macbeth that he cannot be killed by any man â€Å"of woman born† (IV. i. 86-87). Macduff declares that he was â€Å"from his mother's womb untimely ripp'd† which means that he was born by Caesarean section, and was therefore not â€Å"born† of a woman. The lesson to be learned is to not become a victim of peer pressure, and not to believe everything said. In conclusion, the importance of continuing to read Shakespeare's Macbeth in our modern society is to educate readers about human behaviour on many valuable lessons in life. Whether the play teaches readers about gaining power appropriately, the fact that there are consequences for every action, or the importance of justice, it proves that they are important to learn.

BMW Essay Example | Topics and Well Written Essays - 1750 words

BMW - Essay Example BMW's turning point came when they started to cater this market. They started producing motorbikes and expensive luxury cars branded the best in the world. Acquisition of Rover group in 1994 and the Rolls-Royce in 2003 were the other major milestones in their history. Today their annual revenue crosses 50 billion Euro's and they employ over 96,230 employees in 23 plants spread over 13 countries. They have 12 R&D centres in 5 countries. They sell over 1,341,048 cars worldwide. 78% of their sales comprise of their conventional BMW cars. BMW MINI series cars capture 16% of their sales while their stupendous sports motorcycles capture 6% of their sales (Illing, 2010). They sell over 2000 Rolls Royce cars per year too. BMW adopted various strategies to reach this position in such as short period. The company’s strategies are worth examining as they will help any company manage its competition quite effectively. PEST Analysis PEST stands for political, economical, social and technol ogical. This method is used to analyse the macro-environment of an organization. Such an analysis is done when high level of doubt prevails over the way the external environment responds to changes. It is necessary to determine whether the organizational policies are compatible and sufficient to meet the external environment. ... BMW takes care to comply with all the policies to avoid getting in trouble with the government. Economical Factors affect the automobile industry and BMW in general. The exchange rates and the economic growth of the countries like India and China make them emerge as worthy competitors in the market. Stagnancy of stock due to overproduction and economic slowdown is also a major issue. It might occur due to global economic slowdown or decrease in the exchange rate of Euro at any time. Social Factors: The recession, changing customer buying behaviour and increased eco awareness had made people look at cars as an important and useful commodity rather than a status symbol. They want their cars to give more mileage and be environmental friendly rather than just luxurious. Technological factors prevalent in the industry affect the BMW the most. They should keep upgrading themselves regarding the new technology in production as well as marketing. Everything from the latest Bluetooth facility to modern GPS systems should be incorporated in the cars to make it attractive while they still have to stick with the original design. The Key Drivers of Change From the analysis we can conclude that the major factors that contributed to change in BMW are 1. The need to advance technologically 2. Environmental regulations 3. Deployment of hi-tech infrastructure as well as qualified manpower Adaptability or changing its strategies according to the external environment is called consonance (Rumlet, 1980). It is the most important factor driving successful change in the industry. Porter’s five forces Analysis (Porter, 1985) Porter's Five Forces Analysis Threat from Substitutes: Medium BMW is associated with engineering excellence and ultimate luxury. So, the threat for

Summarize chapter 16 Essay Example | Topics and Well Written Essays - 250 words

Summarize chapter 16 - Essay Example The wheels are made in two halves which need to be matched by manufacturer and part number. d. Air craft Tire Construction. Air craft tires are tubeless tires designed to with stand high speed along with static and dynamic loading. Unlike automobile aircraft tires fail under continuous operation. e. Tire Specification The specification details are mentioned on the side walls of tires and available in manufacturer’s data sheets. These include ply rating, load rating, speed rating, retread history etc. m. Coefficient of Friction. The stopping of aircraft on runway after application of brakes is the function of friction of tire and runway. The value used in all deceleration calculation is coefficient of friction which is the ratio between the force needed between the two surfaces to slide against each other and force holding them. The coefficient is measured from MU meter and diagonally brake

Education in America between suburban and urban schools Essay

Education in America between suburban and urban schools - Essay Example The process of accreditation was initiated in 1913, ending in 1952. Within the last century, the quantities of private high schools have grown at relatively stable rates, unlike public schools whose growth rates have fallen since the 1950’s and 1960’s. For example, between 1966 and 1976, the quantities of state educational institutions have grown at more than 180 percent, with private schools only growing about 10 percent at the same time. In the beginning of the present century, the average special educational institution made up roughly half the quantity of all educational institutions of the higher school. From the 1950’s through the 1970’s, the public sector of higher education increased due to a rise in the quantity of biennial colleges. For example, in 1970 the state biennial colleges made up more than 70 percent of all varieties of biennial colleges combined. However, by the end of 20th century their quantity had decreased to only 60 percent. The number of students attending the accredited high schools within the 2 0th century grew at higher rates than the quantity of other educational institutions. Further, at the beginning of the present century, accredited enrollment was made up of approximately 15 million people. However, at the beginning of the 1990’s, the tendency of excess of rates of growth of the number of students above that of the rates of growth of high schools had changed, and the quantity of high schools began to grow at higher rates than that of the number of students. During this period the lowest gain was eight percent, which occurred when the gain of the quantity of high schools for the same period experienced a 15 percent growth rate. In this situation, the average number of students of an educational institution, which constantly grew during all centuries, began to decrease. If in 1990 the average of students made 3.9 thousand persons, in 2000 the rate was